With my love of craft coffee, I took on a role working with Odyssey Espresso as an assembly-technician in the Fall of 2023. As a small-but-ambitious business that knew of my Graphic Design background, I quickly took on the role of Graphic Designer for any needs.
This design work involved technical illustrations for user manuals (print and digital), advertising and signage at conventions, and even merchandise.
Odyssey had branding already established in the form of a logo, a couple of colors, and a couple of fonts. Aside from that, I enjoyed building upon the existing brand image to create elevated yet recognizable collateral.
Technical Illustrations
A simple quick start guide featuring technical illustrations giving approachable instructions on how to use the complex machine
Sampling of exploded parts diagrams I have prepared to make assembly and customer support easier
Small tags that are included in each package highlighting some of the most important considerations
While creating the wiring diagram, I made sure to consider color blindness to ensure ease of use among all audiences. The O-Ring guide is a comprehensive and to-scale diagram showing all of the gaskets used on the machine.
To-scale reference guide for replacement parts on the machine
Advertising Collateral
'Quick Facts' Postcard
Insert for new machines explaining a software setting
SCA Expo Booth, Chicago 2024
Due to unforeseen shipping issues, we were unable to see this layout come to fruition at the expo. However, that welcomed extra challenges such as having to design, find vendors, and get collateral/signage printed locally with one-day's notice.
Initial sketch to rough scale
Refined vector mockup to scale
Mockup of the back wall
Vector drawing showing back wall construction
