With my love of craft coffee, I took on a second part-time job working with Odyssey Espresso as an assembly-technician in the Fall of 2023. As a small-but-ambitious business that knew of my Graphic Design background, I quickly took on the role of Graphic Designer for any needs.
This involved print collateral to inform users how to operate the machine, advertising and signage at conventions, and even merchandise.
Odyssey had branding already established in the form of a logo, a couple of colors, and a couple of fonts. Aside from that, I enjoyed building upon the existing brand image to create elevated yet recognizable collateral.
Print Collateral
'Quick Facts' Postcard
Tags to be included on the machine when shipped
Insert for new machines explaining a software setting
To-scale reference guide for replacement parts on the machine
SCA Expo Booth, Chicago 2024
Due to unforeseen shipping issues, we were unable to see this layout come to fruition at the expo. However, that welcomed extra challenges such as having to design, find vendors, and get collateral/signage printed locally with one-day's notice.
Initial sketch to rough scale
Refined vector mockup to scale
Mockup of the back wall
Vector drawing showing back wall construction
