Final, full color logo (click to access final brand guidelines PDF)
Glow Flow Denver is a local business specializing in customizable LED attire, accessories, and gadgets targeting everything from small toys to high-end bags. They are marketing mostly towards young adults, but also other demographics via the wide breadth of costs for their various products.
Glow Flow Denver asked me to help them in creating their initial Brand Assets (including a logo, typography, and colors). They were shooting for something reminiscent of the 80's/90's aesthetic, but were aware that trends come and go so wanted to make sure it wasn't too heavily inspired. Coming from the print industry, I made sure to keep simplicity and legibility at smaller sizes in mind while also keeping a gauge on the color accuracy possible.
Below you'll see my process of creating the first few iterations as well as the final delivered brand guidelines.
Initial Proposal
Option 1 Inspiration
Option 2 Logos
Option 1 Typography
Option 2 Inspiration
Option 2 Logos
Option 2 Typography
Option 3 Inspiration
Option 3 Logos
Option 3 Typography
Colors Inspiration
Colors
FINAL BRAND GUIDELINES
Brand Guidelines Cover
Brand Guidelines Page 2
Brand Guidelines Page 3
Brand Guidelines Page 4
Brand Guidelines Page 5
Brand Guidelines Page 6
Brand Guidelines Page 7
Brand Guidelines Page 8
